illiquidtrends takes your privacy very seriously. This Privacy Policy explains how illiquidtrends collects, uses, and discloses information, and your choices for managing your information preferences.
This Privacy Policy describes illiquidtrends’s data practices associated with our website (illiquidtrends.com) and illiquidtrends services ("Services"), and the choices that illiquidtrends provides in connection with our collection and use of your information. This Privacy Policy is intended for website publisher customers ("Publishers"), website merchant customers ("Merchants") and individual users of websites and apps. For Publishers and Merchants, this Policy explains how illiquidtrends may collect, use and disclose information associated with your company and with your company’s websites and apps that use illiquidtrends Services. For individual website and app users, this Privacy Policy explains how illiquidtrends may collect, use, and disclose information when you visit our website or when you use any website or app that uses illiquidtrends Services.
Publishers and Merchants and other clients may also have their own policies that govern how they collect, use, and share data. These policies may differ from illiquidtrends’s policies described in this Privacy Policy. Please consult the privacy policies of the websites you visit and apps you use to become familiar with their privacy practices and to learn about any choices that these companies may offer with respect to their information practices. In addition, any website containing our Services may contain links to websites or content operated and maintained by third parties, over which we have no control. We encourage you to review the privacy policy of a third-party website before disclosing any information to the website.
illiquidtrends collects data in a variety of ways - including through the use of log files, pixel tags, cookies, and/or similar technologies. Examples of the types of data that we collect are:
We may combine information that does not directly identify an individual with data collected from other sources and disclose the combined information to participating publishers, advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to users. We also use the information we collect to host, operate, maintain, secure, and further develop and improve our Services, such as to keep track of advertising delivery and to measure the effectiveness of advertising delivered through our Services, and investigate compliance with illiquidtrends’s policies and terms and conditions. Some of the third parties that we work with may contribute additional data to us directly, which we may combine with our own in order to help us provide a better service. We do not collect any information that could be used to directly identify an individual.
illiquidtrends does not engage in activities that require parental notice or consent under the Children’s Online Privacy Protection Act (COPPA). If you believe that illiquidtrends has inadvertently collected information from a child under 13 that is subject to parental notice and consent under COPPA, please contact illiquidtrends using the contact information below to request deletion of the information.
We use cookies (a small file containing a string of characters that uniquely identifies your Web browser), Web beacons (an electronic file placed within a Web site that monitors usage), pixels, etags, and similar technologies to operate and improve our website and Services, including for interest-based advertising as described below. Some of our Service Providers (defined below) may also use such technologies in connection with the services they perform on our behalf.
We will disclose contact and billing information to third parties only as described in this Privacy Policy:
We may also share and disclose other information that we collect, including aggregate information, as we consider necessary to develop and provide our Services, including in the ways described above. The information that we share in this way would not be considered to personally identify an individual.
illiquidtrends may also be required to disclose information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
illiquidtrends adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles in the US and to the European Digital Advertising Alliance (EDAA) Principles in the EU and the IAB Europe OBA Framework.
The illiquidtrends Ad Exchange uses cookies, Web beacons, pixels, etags, and similar technologies to give Publishers the possibility to offer, and Ad Exchange advertisers the ability to show, targeted ads on the device on which you are viewing this policy or a different device. These ads are more likely to be relevant to you because they are based on inferences drawn from location data, web viewing data collected across non-affiliated sites over time, and/or application use data collected across non-affiliated apps over time. This is called "interest-based advertising." In addition, certain third parties may collect data on the illiquidtrends website and combine this data with information collected from other websites over time for purposes that include interest-based advertising.
